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This photograph is an enlargement of a print wallet, advertising Pope’s Photo Service. Established in 1925, Pope’s was said to be the oldest photography shop in Cardiff.  Dennis Pope remembers what it was like to grow up working in his father's photography shop: "In 1924 my father, Charles Pope started, in the back of his father's sweet shop at 227 Cowbridge Road East. In 1925 he bought number 235, and continued there until he retired and I took over in 1965. 

As a kid I mixed the chemicals, took the paper off the spools, for pocket money. When my father ran the shop, they had 'fancy goods' at the front, a lending library and photo service. He was the best printer in Cardiff. We gave up the darkroom work eventually, we did black and white processing until the late 1950s, then we contracted out. We had cine stuff, repaired projectors, and we had the first video library in Cardiff in about 1975. You weren't supposed to rent tapes in those days, so we 'sold' and 'part return'."