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Reproduction
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Object numberCARCM:2020.82.1-4
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These letters once hung high on the façade of the Globe cinema which was located on the corner of Albany and Wellfield Road in Roath. The letters would illuminate and most likely date from the 1930s when this style of advertisement was widely used.
When the cinema opened its doors on August 27 1914 it was originally named the Penylan and showed silent movies. By the late 1920s, cinemas were transitioning to talkies and in 1931 sound was installed and the cinema changed its name to the Globe around this time. The cinema ran for nearly 70 years finally closing its doors in 1985. In 1986 the building lost its listed building status and was demolished the following year. The letters were found in a skip but the ‘E’ from ‘GLOBE’ was missing.
Mary Lorimer remembers going to the Globe in the mid-1970s: “My husband and I remember the Globe cinema well. It used to be very cheap, and offer 2 full length feature films in a showing. The only problem was you needed to check the seat carefully before you sat down to make sure a) there was a seat, (b) it was dry, (c) you didn't disturb so much dust that you couldn't see the film. I'm probably exaggerating but it certainly wasn't the place you wore pale coloured or decent trousers to.”
Sources consulted:
http://cinematreasures.org/theaters/19759
https://roathlocalhistorysociety.org/local-history/cinemas/
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Physical descriptionSteel letters with lamp holders but no bulbs. Originally painted white but little white remains due to rusting.
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